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PENGARUH WORD OF MOUTH, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN, DAN PERSEPSI RESIKO TERHADAP MINAT BELANJA KONSUMEN DI SITUS JUAL BELI ONLINE LAZADA (Studi Kasus Pada Mahasiswa UNISMA Fakultas Ekonomi Dan Bisnis Jurusan Manajemen JL.MT.Haryono 193 Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH WORD OF MOUTH, PENGALAMAN BELANJA ONLINE, PERSEPSI KEMUDAHAN, DAN PERSEPSI RESIKO TERHADAP MINAT BELANJA KONSUMEN DI SITUS JUAL BELI ONLINE LAZADA (Studi Kasus Pada Mahasiswa UNISMA Fakultas Ekonomi Dan Bisnis Jurusan Manajemen JL.MT.Haryono 193 Malang)
 
Creator laili, indah nuril
Arifin, Rois
Hufron, M.
 
Description ABSTRACTThis research is meant to find the effect of word of mouth, online shopping experience, perceived ease and perceived risk of interest shopping. The sampling technique was conducted by purposive sampling method. The data used in this study is primary data. This type of research belong to explanatory research. The population of this current study was all university students in economy major at UNISMA who had fulfilled the registration fee. Data analysis method used in this research is using multiple linier regression analysis with t test hypothesis. The result of this study indicate that partially online shopping experience and perceived risk significant effect on interest shopping. While word of mouth and perceived ease partially no significant effect on interest shopping.Keywords : word of mouth, online shopping experience, perceived ease,  perceived risk, interest shopping
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1150
 
Source Jurnal Ilmiah Riset Manajemen; ejrm Vol. 7 No. 3 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1150/1163
 
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