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Pengaruh Store Atmosphere Dan Kualitas Layanan Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Cafe Sendi Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Store Atmosphere Dan Kualitas Layanan Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Cafe Sendi Malang)
 
Creator Ahmadi, Nurul
Khalikussabir, Khalikussabir
Wahono, Budi
 
Description Abstract This study aims to determine how much influence the store atmosphere and quality of service to customer loyality. The sample in this study was taken as much 75 respondents and the technique used Accidental Sampling. The data in this study using a survey method through a questionnaire filled out by consumers. The results of this study can be concluded that store atmosphere and service quality have a significant effect on customer loyality either partially or simultaneously. Keywords: Store Atmosphere, Service Quality, Customer Loyality
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-07-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/11403
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 16 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/11403/8860
 
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