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Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kober Mie Setan Soekarno-Hatta Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kober Mie Setan Soekarno-Hatta Malang
 
Creator Baihaqi, Arif
Rachma, N.
Slamet, Afi Rahmat
 
Description AbstractThis study aims to determine the effect of product quality and service quality partially on customer satisfaction Kober Mie Setan Malang. To determine the effect of product quality and service quality simultaneously on customer satisfaction Kober Mie Setan Malang. The population of this study is Kober Mie Malang customers, amounting to 5,600 while the sample in this study amounted to 98 consumers. Data analysis uses multiple linear regression analysis.The results showed that the effect of product quality and service quality partially had a significant effect on customer satisfaction Kober Mie Setan Malang. the influence of product quality and service quality significantly influence customer satisfaction Kober Mie Setan Malang. Keywords: product quality, service quality, customer satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-06-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6904
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 01 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6904/5559
 
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