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Pengaruh Country Of Origin Dan Word Of Mouth Terhadap Keputusan Pembelian Smartphone Samsung (Study Kasus Mahasiswa Feb Unisma)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Country Of Origin Dan Word Of Mouth Terhadap Keputusan Pembelian Smartphone Samsung (Study Kasus Mahasiswa Feb Unisma)
 
Creator Azis, Farkhan
Rachma, N.
Hufron, M.
 
Description Abstract This research was conducted to determine the effect of Country of Origin and Word of Mouth on the decision to purchase Samsung smartphones in the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra theory is used to take samples, namely the number of items x 5 so that a total sample of 90 people is found.To solve the proble in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 25. 0 The results of this study are the Country of Origin and Word of Mouth variables influence simultaneous purchasing decisions, partially the Country of Origin and Word of Mouth variables influence the Samsung Smartphone Purchasing Decisions at the Faculty of Business Economics, a Islamic University of Malang.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6096
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 9 No. 02 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6096/4999
 
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