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Pengaruh Harga, Inovasi, dan Kualitas Produk Terhadap Kepuasan Konsumen Di RM Cak Sur Sigura Gura Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Harga, Inovasi, dan Kualitas Produk Terhadap Kepuasan Konsumen Di RM Cak Sur Sigura Gura Malang
 
Creator Iskandar, Joni
Hidayati, Nur
Mustapita, Arini Fitria
 
Description AbstackThe purpose of this study was to determine the Effect of Price, Innovation, and Product Quality on Consumer Satisfaction at RM Cak Sur Sigura - Gura Malang. The variables used are price, innovation, and product quality as independent variables. Whereas Consumer Satisfaction is the dependent variable. The population in the study were 150 consumers. The sampling method in this study was purposive sampling with a total sample of 60 respondents. Quantitative methods with multiple linear regression analysis techniques. Based on the results of this study it can be concluded as follows: (a) Price, Innovation, and Product Quality simultaneously affect customer satisfaction at RM Cak Sur Sigura - Gura Malang. (b) Price influences customer satisfaction at RM Cak Sur Sigura - Gura Malang. (c) Innovation influences consumer satisfaction at RM Cak Sur Sigura - Gura Malang. (d) Product quality influences consumer satisfaction at RM Cak Sur Sigura - Gura Malang.Keyword :Price, Innovation, Consumer satisfaction, Product quality
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/7666
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 04 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/7666/6180
 
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