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Brand Awareness, Brand Association, dan Perceived Quality terhadap Loyalitas pada pengguna Shopeefood di FEB Unisma Jurusan Manajemen angkatan 2017.

Jurnal Ilmiah Riset Manajemen

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Title Brand Awareness, Brand Association, dan Perceived Quality terhadap Loyalitas pada pengguna Shopeefood di FEB Unisma Jurusan Manajemen angkatan 2017.
 
Creator Ainurridho, Salman
Asiyah, Siti
Primanto, Alfian Budi
 
Description AbstractThis study aims to determine the effect of Brand Awareness, Brand Association, and Perceived Quality on Loyalty to Shopeefood users at FEB Unisma majoring in Management in the class of 2017. The variables used in this study are Brand Awareness, Brand Association, Perceived Quality, and Loyalty variables. Data collected through the questionnaire method with the number of samples used as respondents as many as 60 respondents. The results of this study conclude that there is a significant and simultaneous influence of Brand Awareness, Brand Association, Perceived Quality on Loyalty to Shopeefood users at FEB Unisma majoring in Management Force 2017. Brand Awareness has a significant and partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Force Management. 2017. Brand Association has a significant and partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Management Class 2017. Perceived Quality has a significant and Partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Management Class 2017. Keywords: Brand Awareness, Brand Association, Perceived Quality, Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-01-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/14550
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 13 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/14550/10917
 
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