Record Details

Pengaruh Kualitas Pelayanan Dan Lingkungan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Petong Cafe & Art House Andonosari Kabupaten Pasuruan)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Kualitas Pelayanan Dan Lingkungan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Petong Cafe & Art House Andonosari Kabupaten Pasuruan)
 
Creator Apriliya, Selfi
Djaelani, Abdul Kodir
Asiyah, Siti
 
Description AbstractThis study aims to determine and analyze the effect of service quality and the environment on customer loyalty through customer satisfaction Petong Cafe & Art House. This research is a type of explanatory research, with a quantitative approach. The research method used is path analysis. The sampling technique used purposive sampling, the sample was obtained by 64 respondents. The results of this study indicate that partially all variables have a significant and positive effect. While the results of the intervening test showed that customer satisfaction was able to mediate the relationship between service quality and the environment on customer loyalty Petong Cafe & Art House. The interesting thing from this research can be seen from the answers of the highest respondents, namely the product menu presented by Petong Cafe & Art House in accordance with consumer expectations and the products and services give a positive impression to customers. Keywords: Service Quality, Environment, Customer Satisfaction, and Customer Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12603
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 02 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12603/9807
http://riset.unisma.ac.id/index.php/jrm/article/view/12603/9808
 
Rights Copyright (c) 2021 Jurnal Ilmiah Riset Manajemen