Record Details

Pengaruh In-Store Display, Bonus Pack, dan Sales Person Terhadap Impulse Buying Dengan Emotional Response Sebagai Variabel Intervening Studi Pada Konsumen Alfamart Cabang Kotalama Malang

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh In-Store Display, Bonus Pack, dan Sales Person Terhadap Impulse Buying Dengan Emotional Response Sebagai Variabel Intervening Studi Pada Konsumen Alfamart Cabang Kotalama Malang
 
Creator Savira, Amailia
Nurhajati, Nurhajati
Wahono, Budi
 
Description AbstractThe Research amis tosee the effect of in-store displays, bonus pack and sales person against the impuls buying with the emotional response as an intervening variable. The population of this study is all of the konsumer alfamart kotalama branchto a total of 4,500. Sampling is take nusing the accidental sampling with a total sample of 100. Research is using a path analysis model. In this Research shows that in-store displays, bonus pack, and sales person have a direct bearing on impuls buying. In-store displays, bonus pack, and sales person person directly affect the emotional response. Emotiona l respons directly affects impuls buying. In-store displays, bonus pack, and sales person influence is not directly against impuls buying through emotional response.Keyword : In-storeDisplay, Bonus Pack, Sales Person, Emotional Response, Impulse Buying
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6429
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 11 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6429/5325
 
Rights Copyright (c) 2020 Jurnal Ilmiah Riset Manajemen