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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAPKEPUTUSAN PEMBELIAN DAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Study Kasus Pada Mahasiswa FEB Universitas Islam Malang Yang Mengkonsumsi Mie Instan)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH KUALITAS PRODUK DAN HARGA TERHADAPKEPUTUSAN PEMBELIAN DAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Study Kasus Pada Mahasiswa FEB Universitas Islam Malang Yang Mengkonsumsi Mie Instan)
 
Creator Nafilah, Khoiriatun
Widarko, Agus
ABS, M. Khoirul
 
Description ABSTRACConsumers buy products meet their wants and needs, but when the customer feels that their needs and desires have been met by the product offered by the company, it increases the intention of reprposing intention. In this study the variables used are products and prices. high prices will be much faster in earning profits, but here it will also be difficult to reach consumers. Research uses questionnaires which are distributed directly to the object of research, namely FEB students from Malang Islamic University who consume instant noodles. From a population of 3,040 students, only 97 students were taken to be used as samples which were tested using a partial test and a sobel test. From the results of this study, it is known that product quality and prices have a direct effect on purchasing decisions, product quality and prices have a direct effect on buying interest, buying interest directly influences purchasing decisions, buying interest can mediate product quality variables on purchasing decisions, and buying interest can mediate the price variable on the purchase decision.Keywords:Product Quality, Price, Purchase Decision, Buying Interest
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4464
 
Source Jurnal Ilmiah Riset Manajemen; e Jrm Vol. 8 No. 16 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4464/4004
http://riset.unisma.ac.id/index.php/jrm/article/view/4464/4007
http://riset.unisma.ac.id/index.php/jrm/article/view/4464/4008
http://riset.unisma.ac.id/index.php/jrm/article/view/4464/4012
 
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