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PENGARUH PROMOSI PENJUALAN DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SUPERINDO TLOGOMAS MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH PROMOSI PENJUALAN DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SUPERINDO TLOGOMAS MALANG
 
Creator Alfarizi, Rizal Ahmad
Rachma, N
Hufron, M.
 
Description AbstractThis research aims to analyze the impact of Sales Promotion and Store Atmosphere towards Impulse Buying through consideration of Positive Emotion at Superindo Tlogomas Malang. This research will be conducted by distributing questionnaires to 99 respondents which are consumer of Superindo. Quantitative analysis with path analysis analysis model method were used for the technical analysis.The results of this study indicate that the sales promotion influence positively and significantly related to impulse buying, store atmosphere affect positively and significantly related to impulse buying, positive emotion in a positive and significant impact on impulse buying.Keywords: Sales Promotion, Store Atmosphere, Impulse Buying.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-02-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/2331
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 8. No. 9 Februari 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/2331/2187
 
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