Record Details

Analisis Pengaruh Promosi, Kepercayaan Dan Kualitas Layanan Terhadap Keputuan Pembelian Online Pada Mahasiswa Asal Banyuwangi Pengguna Instagram Yang Kuliah Di Unisma

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Analisis Pengaruh Promosi, Kepercayaan Dan Kualitas Layanan Terhadap Keputuan Pembelian Online Pada Mahasiswa Asal Banyuwangi Pengguna Instagram Yang Kuliah Di Unisma
 
Creator Ahyar, Ilfan
Mansur, Muhammad
ABS, M. Khoirul
 
Description ABSTRACTThis study aims to determine the effect of Promotion, Trust and Service Quality on purchasing decisions, the sample of this study are students from Banyuwangi who are studying at UNISMA. For data collection using a questionnaire, to analyze data using validity test, reliability test, normality test, multiple linear analysis, F statistical test and t statistical test, the coefficient of determination test in the IBM Social Sciences Statistics Package (SPSS) Version 16.0.From the results of calculations with SPSS that are promotion variables, trust and service quality simultaneously and significantly influence purchasing decisions. While partially the promotion variables, trust and service quality have a positive and significant influence on purchasing decisions. Keywords: Promotion; Trust; Quality of Service; Buying Decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6080
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 9 No. 01 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6080/4975
 
Rights Copyright (c) 2020 Jurnal Ilmiah Riset Manajemen