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PENGARUH CITRA DESTINASI, PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA COBAN JAHE

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH CITRA DESTINASI, PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA COBAN JAHE
 
Creator Huda, Musthofa Kamal
Rachma, N.
Hufron, M.
 
Description ABSTRACT This research describe the image of a destination, a tourism product, word of mouth and to find influence the image of a destination, a tourism product, word of mouth about partial visiting decisions. This reseacrh methods used quantitative research methods. This type of research used explanatory research.The sample used in this research was visitor of Coban Jahe tourism, with used purposing sampling methods, which was as many as 1.275 respondents, and determined by slovin formula. The method of collected data used in this analysis is a questionnaire. The analytical method used in this study is multiple regression analysis used SPPS 14.0 for windows.The result of this research indicated that (1) There is a positive and significant influence the image of a distination about the decision to visit Coban Jahe tourism. (2) There is a positive and significant influence of the tourism product about the decision to visit Coban Jahe tourism. (3) There is a positive and significant influence word of mouth about the decision to visit Coban Jahe tourism. Keywords: Destination Image, Tourims Product, Word Of Mouth, Visiting Decision.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-02-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/2230
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 08. No. 04. Februari 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/2230/2111
 
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