Record Details

PENGARUH KUALITAS PELAYANAN, FASILITAS, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Loris Beauty Clinic Malang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title PENGARUH KUALITAS PELAYANAN, FASILITAS, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Loris Beauty Clinic Malang)
 
Creator Handayani, Melinda
Arifin, Rois
Hufron, M.
 
Description ABSTRACTTo find out and analyze the influence of service quality, facilities, prices and products on customer satisfaction Loris Beauty Clinic Malang. The population in this study were Malang Loris Beauty Clinic customers who performed for 3 months, namely as many as 960 who would be respondents in this study. And it has been calculated using the Slovin formula to become 91 respondents. Data collection through questionnaires. Analysis of the data in this study using SPSS version 16. And the sampling technique using non probability sampling methods and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis, and testing the research hypothesis.The results of the analysis show that service quality, facilities, prices and products in partial tangible, facilities and products have a positive and significant influence, but the service quality variable has a positive but not significant effect. And the price variable has no significant effect. Keywords: Service Quality, Facilities, Prices, Products and Customer Satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/3764
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 01 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/3764/3386
 
Rights Copyright (c) 2019 Jurnal Ilmiah Riset Manajemen