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Pengaruh Iklan, Promo Gratis Ongkos Kirim, dan Diskon Terhadap Keputusan Pembelian pada Aplikasi Belanja Online (Studi Kasus pada Warga RT 8 Kelurahan Karangbesuki Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Iklan, Promo Gratis Ongkos Kirim, dan Diskon Terhadap Keputusan Pembelian pada Aplikasi Belanja Online (Studi Kasus pada Warga RT 8 Kelurahan Karangbesuki Kota Malang)
 
Creator Alfitroch, Ulfi Ansyah
Farida, Eka
Rahman, Fahrurrozi
 
Description Abstract This study aims to determine the effect of advertisements, free shipping promos, and discounts on purchasing decisions on online shopping applications for residents of RT 8 Karangbesuki Village, Malang City. The type of research used is explanatory research with the method of distributing questionnaires. The sample in this study were 51 respondents and data processing using the SPSS computer program. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The variables used in this study are purchase decision variables (dependent variable), while the independent variables are the influence of advertising, free shipping, and discounts.The results of this study conclude that the variables of advertising, free shipping promos, and discounts have a simultaneous effect on purchasing decisions in online shopping applications. The advertising variable has no partial effect on purchasing decisions, while the free shipping and discount promo variables have a negative and significant effect on purchasing decisions. Keywords: Purchase Decision, Advertising, Free Shipping Promotion, and Discounts.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15661
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 14 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15661/11873
 
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