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Strategi Pemasaran Digital Melalui Analisis SWOT Dalam Meningkatkan Penjualan Ditengah Pandemi Covid 19 (Studi Kasus Kripik Tempe Sari Rasa Sanan Di Malang)

Jurnal Ilmiah Riset Manajemen

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Title Strategi Pemasaran Digital Melalui Analisis SWOT Dalam Meningkatkan Penjualan Ditengah Pandemi Covid 19 (Studi Kasus Kripik Tempe Sari Rasa Sanan Di Malang)
 
Creator Wulandari, Ayu Rizki
Rachma, N.
Rachma, N.
ABS, M. Khoirul
ABS, M. Khoirul
 
Description Abstract This study qualitatively analyzes the Digital Marketing Strategy through Swot Analysis in Increasing Sales Volume Amid the Covid 19 Pandemic (Case Study of Keripik Tempe Sari Rasa Sanan  in Malang).The data collection method used is documentation. Based on the results of research and discussion of digital marketing strategies on sales volume to take advantage of opportunities and fight existing threats, Keripik Tempe Sari Rasa Sanan utilizes Instagram and Facebook social media well through ig or facebook ads. By doing digital marketing, it really helps to increase revenue which is also automatically accompanied by an increase in sales volume as well. This is proof that digital marketing has a big influence in increasing sales volume in the UMKM Sanan Tempe Chips business. Keywords: Digital Marketing, Sales Volume, Instagram, Facebook Ads
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-11-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13863
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 10 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13863/10667
 
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