Record Details

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Produk UMKM Desa (Studi Kasus Pada Konsumen UMKM Keripik Buah UD. Tiga Saudara Desa Tempurejo, Kecamatan Tempursari, Kabupaten Lumajang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Produk UMKM Desa (Studi Kasus Pada Konsumen UMKM Keripik Buah UD. Tiga Saudara Desa Tempurejo, Kecamatan Tempursari, Kabupaten Lumajang)
 
Creator Taufiqurrohman, Taufiqurrohman
Widarko, Agus
Primanto, Alfian Budi
 
Description AbstractIndonesia has many natural resources in abundance. Indonesian people are required to take advantage of existing natural products, by making food or other products and can be a source of community income. With the revolution era that is constantly rolling, all aspects of human needs are assisted by sophisticated technology so that it is easier to sell a product. MSME are examples of businesses that utilize natural products. Armed with quality service and good quality, so that it can create purchasing decisions. Therefore, this study was conducted to determine and analyze the effect of Service Quality and Product Quality on Village MSME Product Purchase Decisions. The case study in this research is MSME UD. Tiga Saudara consumers. The sample in the study used purposive sampling technique and a sample of 100 respondents could be obtained. Methods of data collection using a questionnaire. Multiple linear regression analysis is an analytical technique used in this study. This research shows that there is a simultaneous influence between service quality and product quality which has a significant effect on purchasing decisions. And also partially service quality has a significant effect on purchasing decisions, while product quality has no significant effect on purchasing decisions.Keywords: Purchase Decisions, Service Quality, Produk Quality 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-02-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15142
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 04 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15142/11322
 
Rights Copyright (c) 2022 Jurnal Ilmiah Riset Manajemen