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ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN

Jurnal Ilmiah Riset Manajemen

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Title ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN
 
Creator Prasetyo, Mahadyka Agung
Arifin, Rois
 
Description ABSTRACT               This study aims to determine the effect of Quality Product, Promotion, Quality Service and Location on loyality customer SCH Clothing Malang, the sample of this study is students boarding in Sudimoro. For collecthing the data used questionnaires to students boarding in Sudimoro, to analyze the data used validity test, reliability test, normality test, multiple linear analyze, statistical test F and statisical test t, coefficient determination test in IBM Statistical Package for Social Science (SPSS) 16.0 version. The result of this study have a significant positive effect on loyality customer, quality product on loyality customer, promotion on loyality customer, quality servic on loyality customer and location on loyality customer. In conclussion Simultaneously test product quality, promotion, service quality and location have an effect on customer loyalty, then in a partial test of product quality, promotion, service quality and location has an effect on customer loyalty.Keywords: Quality Product; Promotion; Quality Service; Location
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4345
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 08 No. 12 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4345/3867
 
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