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Pengaruh Desain Produk, Viral Marketing Dan Endorsement Terhadap Minat Beli Produk Geoff Max (Studi Kasus pada Masyarakat Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Desain Produk, Viral Marketing Dan Endorsement Terhadap Minat Beli Produk Geoff Max (Studi Kasus pada Masyarakat Kota Malang)
 
Creator Yupitasari, Mila Nia
Asiyah, Siti
Rizal, Mohammad
 
Description Abstract This study aims to determine the effect of Product Design, Viral Marketing and Endorsement on Interest in Buying Geoff Max Products (Case Study on the People of Malang City). The sampling technique used was purposive sampling to obtain data samples of 75 respondents. Methods of data collection using a questionnaire. The data analysis technique used in this research is multiple linear regression. The results showed that simultaneously product design, viral marketing and endorsement had a positive and significant effect on buying interest. Partially product design, viral marketing and endorsement have a positive and significant effect on buying interest. Keywords: Product Design, Viral Marketing, Endorsement, Buying Interest.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15516
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 10 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15516/11728
 
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