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PENGARUH SHOPPING LIFESTYLE, DISCOUNT DAN FASHION INVOLVEMENT TERHADAP IMPUlSE BUYING PADA MAHASISWA PENGUNJUNG MATOS (Studi Kasus Pada Mahasiswa FEB UNISMA)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH SHOPPING LIFESTYLE, DISCOUNT DAN FASHION INVOLVEMENT TERHADAP IMPUlSE BUYING PADA MAHASISWA PENGUNJUNG MATOS (Studi Kasus Pada Mahasiswa FEB UNISMA)
 
Creator Suhriyanto, Suhriyanto
Arifin, Rois
Slamet, Afi Rachmat
 
Description ABSTRACT This study aims to determine the influence of shopping lifestyle, discount, and fashion involvement against impulse buying. The sample of research in this study amounted to 97 people who are students FEB Unisma. The method used is descriptive data analysis using validity test, reliability, normality, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, hypothesis t test, and hypothesis test f, and detemination coefficient test. The results of this study indicate that partially each variable of shopping lifestyle, discount, and fashion involvement are equally positive for impulse buying, while simultaneously variable of shopping lifestyle, discount, and fashion involvement also positively influence to impulse buying. Keywords: Shopping Lifestyle, Discount, Fashion Involvement, Impulse Buying.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1186
 
Source Jurnal Ilmiah Riset Manajemen; ejrm Vol. 7 No. 7 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1186/1193
 
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