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Strategi Pemasaran Dalam Mempertahankan Bisnis Makanan Tradisional Nasi Ayam Lodho Khas Tulungagung Di Tengah Pandemi Covid-19

Jurnal Ilmiah Riset Manajemen

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Title Strategi Pemasaran Dalam Mempertahankan Bisnis Makanan Tradisional Nasi Ayam Lodho Khas Tulungagung Di Tengah Pandemi Covid-19
 
Creator Dheana, Viranda Devta Avita
Nurhajati, Nurhajati
Khalikussabir, Khalikussabir
 
Description AbstractCulinary is activities related to cooking or cooking activities. Culinary can also be interpreted as processed products in the form of side dishes, snacks and drinks. Culinary is inseparable from cooking activities that are closely related to daily food consumption. This study aims to identify strategies at Lodho Chicken Restaurant by using SWOT analysis on the marketing mix that has been implemented. Based on the SWOT analysis of the IFAS EFAS approach, the strategy that is suitable for use at Lodho Chicken Restaurant in marketing is a growth strategy or what is called growth. Keywords: Strategic Management, Marketing Strategy
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-10-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13571
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 08 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13571/10516
 
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