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Pengaruh Kualitas Pelayanan, Dan Harga Terhadap Loyalitas Konsumen Makanan Cepat Saji Di Lazizaa Chicken & Pizza Sigura-Gura Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Pelayanan, Dan Harga Terhadap Loyalitas Konsumen Makanan Cepat Saji Di Lazizaa Chicken & Pizza Sigura-Gura Malang
 
Creator Rukmel, Rasul Hamidi
Wahono, Budi
Rizal, Mohammad
 
Description Abstract The purpose of this study was to determine the effect of service quality, price on consumer loyalty Fast Food at Lazizaa Chicken & Pizza Sigura-gura Malang.The population of this study is fast food consumers at Lazizaa Chicken & Pizza Sigura-gura Malang in 2021. The sample used is 90 samples that meet the criteria in the research subject. The analytical method used is multiple regression equation, normality test, classical assumption test, descriptive statistical analysis and hypothesis testing.The results showed that the quality of service, price on consumer loyalty Fast Food at Lazizaa Chicken & Pizza Sigura-gura Malang. Keywords: Service Quality, Price, and Consumer Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13045
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 05 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13045/10232
 
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