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Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan Terhadap Keputusan Pembelian ( Studi Pada Konsumen Kafe Om. Kopi Di Kota Malang )

Jurnal Ilmiah Riset Manajemen

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Title Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan Terhadap Keputusan Pembelian ( Studi Pada Konsumen Kafe Om. Kopi Di Kota Malang )
 
Creator Dianingtyas, Mayantya
Widarko, Agus
Slamet, Afi Rahmat
 
Description AbstractThe research a purpose to knowing and analyze Product Quality, Price, and Service Quality to Purchasing Decisions on consumers cafes Om.Kopi in Malang city both partially and simultaneously. This research uses Explanatory Research with a quantitative approach. The population in this research consumers both coming directly and indirectly at the café Om.Kopi Malang city. Samples taken as many as 94 respondents. The sampling technique used was Purposive Sampling. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. Data collection methods used were questionnaire and interview. The results showed that the Quality of the Products effect has an significant partially to Purchasing Decisions. Meanwhile, Price and Service Quality has an effect, but insignificant partially on Purchasing Decisions. And, Product Quality, Price, and Service Quality has an effect significant simultaneous to Purchasing Decisions.  Keywords:  Product Quality, Price, Service Quality, and Purchasing Decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-07-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/7026
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 02 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/7026/5696
http://riset.unisma.ac.id/index.php/jrm/article/view/7026/5697
 
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