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Pengaruh E-Wom Di Sosial Media Dan Kualitass Produk Terhadap Keputusan Pembelian Di Jeen Sneakers Blitar.

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh E-Wom Di Sosial Media Dan Kualitass Produk Terhadap Keputusan Pembelian Di Jeen Sneakers Blitar.
 
Creator Ukhtina, Sukma
Rachma, N.
Rahman, Fahrurrozi
 
Description Abstract Global economic growth accompanied by technological advances encourages people's lifestyles. One of them is the pattern of shopping life which is now more practical, fast, and economical. The movement of modern industry that is mushrooming makes each industry to compete in order to maintain and improve the business that was founded.This study analyzes the effect of ewom on social media and product quality on purchasing decisions. The population in this study were 80 respondents. The sample in this study was 80 respondents using accidental sampling technique. Using primary, secondary and tertiary data and this research uses a questionnaire or questionnaire data collection method and interview data collection methods.The results of this study note that the results of the F test are known that the ewom variable on social media and product quality simultaneously have a significant effect on purchasing decisions. Keywords: Ewom on social media, product quality, purchasing decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15678
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 15 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15678/11889
 
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