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Pengaruh Bencana Covid-19 Dan Pembatasan Sosial Terhadap Perubahan Perilaku Konsumen (Studi Kasus Pada Konsemen Industri Kerupuk Rambak Di Mojokerto)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Bencana Covid-19 Dan Pembatasan Sosial Terhadap Perubahan Perilaku Konsumen (Studi Kasus Pada Konsemen Industri Kerupuk Rambak Di Mojokerto)
 
Creator Rahmawati, Ilmi
Widarko, Agus
Rizal, Mohammad
 
Description     AbstractThis research was conducted with the aim of analyzing the variables of the Covid-19 Disaster and Social Distancing on Changes in Consumer Behavior in consumers of the rambak cracker industry in Mojokerto simultaneously and partially. This research uses explanatory research with descriptive and quantitative approaches. The population in this study were consumers of the Cow Jaya rambak cracker industry located in Hamlet Kauman, Bangsal Village Rt 06/15 Bangsal District, Mojokerto Regency, East Java. The sampling technique used was Non Probability Sampling which was assisted by the Slovin formula, so a sample of  52 respondents was obtained. Data analysis using multiple linear regression analysis processed with SPSS 16.0 software. The survey method used was a questionnaire. The results showed that the Covid-19 Disaster and Social Restrictions simultaneously had a significant effect on changes in consumer behavior. And the Covid-19 Disaster variable partially has no significant effect on changes in consumer behavior. Social Restrictions Variable has a partially significant effect on Changes in Consumer Behavior. Keywords: Covid-19 Disaster, Social Distancing, Changes in Consumer Behavior 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-02-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10181
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 03 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10181/8105
 
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