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PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pesona Soccer Zone Futsal Joyogrand-Tlogomas)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pesona Soccer Zone Futsal Joyogrand-Tlogomas)
 
Creator Ikhsomudin, Muhamad
Hufron, Muhammad
Slamet, Afi Rachmat
 
Description ABSTRACTThe research has a purpose to determine the effect of simultaneous and partial quality of service, location and price to customer satisfaction, case studies on the charm Soccer Zone Futsal. So that can be know how the effect of service quality, location and proce to customer satisfaction. The technique used is explanatory research with the number of population 4320 consumers starting with March-April 2017 obtained by the number of samples as much as 95 respondents.The method used in this research is instrument test that is validity test and reliability test, normality test, clasiccal assumption test that multikolonierity test, and heterokedastisity test and hypothesis test that includes partial, simultaneous test and dete coefisient. The result of this study indicate that 1) service quality has a significant positive effect on customer satisfaction on the charm Soccer Zone Futsal, 2) location has a significant positive effect on customer satisfaction on the charm Soccer Zone Futsal, 3) price has a significant positive effect on customer satisfaction on the charm Soccer Zone Futsal.Keyword : Service Quality, Location, Price and Customer Satisfaction.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-08-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/472
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 06 No. 4 Agustus2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/472/506
 
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