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Preferensi Masyarakat dalam Memilih Alat Transportasi Kereta Api Indonesia

Jurnal Ilmiah Riset Manajemen

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Field Value
 
Title Preferensi Masyarakat dalam Memilih Alat Transportasi Kereta Api Indonesia
 
Creator Zulvani, Silviana Bilqis Elvin
Pardiman, Pardiman
Millaningtyas, Restu
 
Description Abstract This study aims to: 1. Explain which attribute combinations influence people's preferences when choosing a rail transportation. 2. Describe which transportation attributes are important to the community when choosing a rail transportation means. 3. Explain what level of transportation attributes are most important to the community when choosing a Rail transportation means. The sampling technique used is a non-probability sampling technique and the data obtained are 96 respondents. The data analysis technique used in this research is conjoint analysis. The results of the study show that: 1. The combination of attributes that are considered the most important are air-conditioned carriage facilities, the price has promo tickets, the privilege is very suitable for families, the quality of ticket services can be purchased online, and the safety of no hawkers. 2. Attributes based on importance are carriage facilities, price, privileges, service quality, and safety. 3. The most important attribute level is that the price includes promo tickets, the quality of ticket services can be purchased online, the carriage facilities with air-conditioned rooms, the privilege is very suitable for families, and the safety of no hawkers. Keyword: Price, Quality of Service, Carriage Facilities, Privilege, Security.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15676
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 15 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15676/11887
 
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