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Pengaruh Kualitas Produk, Harga, Lokasi Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus PadaToko Prabujaya Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Produk, Harga, Lokasi Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus PadaToko Prabujaya Malang)
 
Creator Harnady, Fandi Agub
Wahono, Budi
Asiyah, Siti
 
Description Abstract The purpose and function of this research is to find out how the purchasing decisions of a consumer at the Prabujaya Shop Malang by using product quality, price, location and promotion as predictor variables. This type of research is included in the explanatory research with a quantitative approach using the SPSS statistical program. Then the data used are primary data. Based on the data on the number of visitors at the shop, there were 2100 visitors. Then, using non-probability sampling techniques and incidental sampling, the researcher finally got a sample of 100. And from the results of data processing, it was concluded that product quality, price, location and promotion simultaneously had a significant effect on purchasing decisions. Meanwhile, individually, only the variables of product quality and price have an effect. For location and no promotions. Keyword: Product Quality, Price, Location, Promotion, Buying Decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-03-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10535
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 08 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10535/8341
 
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