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Pengaruh Produk Wisata Dan Word Of Mouth Terhadap Keputusan Berkunjung Dengan Citra Destinasi Sebagai Variabel Intervening (Studi Pada Cafe Sawah Desa Pujon Kidul Kabupaten Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Produk Wisata Dan Word Of Mouth Terhadap Keputusan Berkunjung Dengan Citra Destinasi Sebagai Variabel Intervening (Studi Pada Cafe Sawah Desa Pujon Kidul Kabupaten Malang)
 
Creator Indarsari, Desy
Hajati, Nur
Basalama, Muhammad Ridwan
 
Description AbstractThis study aims to analyze the effect of tourism products and word of mouth on the decision to visit with the image of the destination as an intervening variable in Cafe Sawah, Pujon Kidul Village, Malang Regency. The population in this study are visitors who visit Sawah Cafe. The sample used in this study is 64 samples with accidental sampling method. The results of this study indicate that tourism products and word of mouth have a significant and significant effect on destination image, destination image has a positive and significant effect on visiting decisions, tourism products and word of mouth have a positive and significant effect on visiting decisions, destination image is able to mediate the relationship between tourism products and word of mouth for visiting decisions.Keywords: Tourism Products, Word of Mouth, Destination Image, and Visiting Decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/7586
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 03 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/7586/6098
 
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