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Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan Dan Penetapan Harga Terhadap Kepuasan Konsumen Jasa Transportasi Grab (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2018 Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan Dan Penetapan Harga Terhadap Kepuasan Konsumen Jasa Transportasi Grab (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2018 Universitas Islam Malang)
 
Creator Hasanah, Nur
Basalamah, Muhammad Ridwan
Millaningtyas, Restu
 
Description AbstractCustomer satisfaction is the main thing that must be considered in the company so that it runs optimally. This study aims to examine the effect of consumer trust, ease of use and pricing on consumer satisfaction of grab transportation services. From the results of this study obtained the following results: (1) simultaneously consumer confidence, ease of use and pricing on consumer satisfaction. (2) partially consumer trust has an effect on consumer satisfaction. (3) partially ease of use has an effect on consumer satisfaction. (4) partially the price fixation has an effect on consumer satisfaction.. Keywords: simultaneously consumer confidence, ease of use, price, consumer satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12527
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 01 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12527/9715
 
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