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Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa Terhadap Kepuasan Konsumen Mie Gacoan

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa Terhadap Kepuasan Konsumen Mie Gacoan
 
Creator Hanim, Nada Lina
Sunaryo, Hadi
Athia, Ita
 
Description  Abstract This study aims to describe service quality, price perception, taste, customer satisfaction and analyze the effect of service quality, price perception, taste on consumer satisfaction of Mie Gacoan. The method of data collection in this study was done by distributing online questionnaires using snowball sampling. The sample used in this study were 91 students of the Faculty of Business Economics, Islamic University of Malang, Class of 2018 from the management, accounting, and Islamic banking study programs. The results showed that simultaneously the variables of service quality, price perception, and taste had a positive and significant effect on consumer satisfaction of Mie Gacoan. The results of this study also found that service quality variables affect customer satisfaction. The price perception variable was found to have an effect on consumer satisfaction. The taste variable was found to have an effect on consumer satisfaction. Keywords: Service Quality, Price Perception, Taste, and Consumer Satisfaction 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15514
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 10 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15514/11726
 
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