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Pengaruh Lokasi, Harga, Keragaman Menu Terhadap Keputusan Pembelian (Study Kasus Pada Konsumen Cokelat Klasik di Candi Badut Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Lokasi, Harga, Keragaman Menu Terhadap Keputusan Pembelian (Study Kasus Pada Konsumen Cokelat Klasik di Candi Badut Kota Malang)
 
Creator Noerhamzah, Mohammad Alfhinne
Widarko, Agus
Asiyah, Siti
 
Description AbstractThe purpose of this study was to identify and evaluate whether different sites, values, and menus affect customer preferences at the same time, and to identify and evaluate whether different sites, values, and foods are affected. have a customer selection of old-fashioned candy. Baduu. Malang guta.The number of people in this study were customers or adults aged 16 and 30 who went to the Classic Chocolate Temple in Badut Malang. According to statistical results, the number of models used is 100 responsive. Analysis of data from this study using SPSS. Based on the selected problems, this type of study uses a mathematical method, and the test methods are performance testing, reliability testing, multivariate, high strength test, poor sleep test.The results of this study show that the location, prices and types of offers simultaneously influence consumers' purchasing decisions. This place does not influence shopping decisions, as prices and prices affect old customers who buy chocolate from Candi Badut Malang. 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12825
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10. No. 04 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12825/10008
 
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