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PENGARUH CITRA MEREK DAN PERSEPSI LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG PRODUK KOSMETIK ZOYA MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH CITRA MEREK DAN PERSEPSI LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG PRODUK KOSMETIK ZOYA MALANG
 
Creator Soleha, Illiatus
Arifin, Rois
Slamet, Afi Rachmat
 
Description ABSTRACTThe purposes of this study are to find out and analyze: (1) The influence of brand image toward the product re-purchase intention. (2) The influence of halal label perception toward repurchase intention. (3) The influence of brand image and halal label toward repurchase intention. This study used descriptive quantitative research. The population of this study are the customers of zoya product in Malang by the sampling of female customers who had purchased the and the customers who had consumed the product. The accidental sampling used convenience sampling with the amount of respondent are 95. This study used multiple linear regression analysis.  The result of this study are as follows: (1) Brand image positively and significantly influence on the repurchase intention with tcount 3,946 and significant value is 0,000 (2) Halal label perception positively and significantly influence on the repurchase intention with tcount 4,262 and significant value is 0,000. (3) Simultaneously, brand image and halal label positively and significantly influence on the repurchase intention with Fcount 41,756 and significant value is 0,000. Keywords: Brand image, halal label perception, Repurchase intention
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-08-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/443
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 06 No.2 Agustus 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/443/478
 
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