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Pengaruh Pengembangan Produk Dan Internet Marketing Terhadap Keputusan Pembelian Pada UD. Rara Jajanan Khas Trenggalek

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Pengembangan Produk Dan Internet Marketing Terhadap Keputusan Pembelian Pada UD. Rara Jajanan Khas Trenggalek
 
Creator Septiando, Alun Dwi
Arifin, Rois
Asiyah, Siti
 
Description ABSTRAKThis research was conducted at UD. Rara Jajanan Khas Trenggalek. The purpose of this study was to knowing and analyze the effect of Product Development, and Internet Marketing, on Purchasing Decisions at RARA Snack Trenggalek.The variables used are Product Development and Internet Marketing as independent variables, while the Purchasing Decisions variable is the dependent variable. The sample used in this study was 60 cunsumers at RARA Snack Trenggalek uses the purposive sampling method. Data collection methods by collecting primary data. The analysis used includes instrument testing, classic assumption tests, normality tests, multiple linear regression, hypothesis testing and coefficient of determination tests using multiple regression analysis using SPSS 20 for Windows software.The results showed that the variable Product Development and Internet marketing had a significant and simultaneous significant effect on the Purchasing Decision on UD. Rara Jajanan Khas Trenggalek. Keywords: Product Development, Internet Marketing, and Purchasing
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8339
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 16 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8339/6878
 
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