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Pengaruh Word of Mouth, Citra Merek, Brand Trust, Kualitas Produk, Dan Promosi Terhadap Kepuasan Pelanggan Pengguna Kartu Telkomsel (Studi Kasus Pada Masyarakat Kelurahan Bago Tulungagung)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Word of Mouth, Citra Merek, Brand Trust, Kualitas Produk, Dan Promosi Terhadap Kepuasan Pelanggan Pengguna Kartu Telkomsel (Studi Kasus Pada Masyarakat Kelurahan Bago Tulungagung)
 
Creator Rahmawati, Novita Dewi
Arifin, Rois
Primanto, Alfian Budi
 
Description AbstractThis study aims to examine and analyze the influence of Word of Mouth, Brand Image, Brand Trust, Product Quality, and Promotion on customer satisfaction of Telkomsel card users in the Bago Tulungagung Village community. The population of this study were all people of Bago Village who used Telkomsel cards. Sampling was done using the Hair formula, then the number of respondents was 100 respondents. Data collection using a questionnaire and using SPSS version 16.0 to analyze the data. The results in this study partially are brand image, product quality, and promotion have an effect on customer satisfaction, while word of mouth and brand trust have no effect on customer satisfaction. And simultaneously word of mouth, brand image, brand trust, product quality and promotion have an effect on customer satisfaction of Telkomsel Card users in the Bago Tulungagung village community.Keyword: Word of Mouth, Brand Image, Brand Trust, Product Quality, Promotion, Customer Satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8083
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 08 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8083/6619
 
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