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PENGARUH CITY BRANDING “PASURUAN ALWAYS FRESH” TERHADAP CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PASURUAN (Studi pada wisata Saygon Waterpark)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH CITY BRANDING “PASURUAN ALWAYS FRESH” TERHADAP CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PASURUAN (Studi pada wisata Saygon Waterpark)
 
Creator Hidayah, Lailatul
Rachma, N.
Slamet, Afi Rachmat
 
Description ABSTRACT               This study aims to examine and analyze the effect of city branding on city image and the decision to visit tourists to the Pasuruan district on Saygon Waterpark tourism. This research is an explanatory research type and quantitative approach. Respondents numbered 100 people with Accidental sampling techniques and questionnaires. Data analysis in this study used SPSS version 16 and path analysis (path analysis) and the results showed that city branding had a significant effect on city image, city image had a significant effect on visiting decisions, city branding had a significant effect on visiting decisions, and city branding had no effect directly significant towards visiting decisions with city image as an intervening variable. The Pasuruan Regency Government should further increase the promotion of "Pasuruan Always Fresh" so that Pasuruan regency is better known to the public and tourists.Keywords: City Branding, City Image, Visiting Decision.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-02-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/2266
 
Source Jurnal Ilmiah Riset Manajemen; Ejrm Vol 08. No 06 Februari 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/2266/2144
 
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