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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN (Studi Kasus pada Rambo Taichan di Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN (Studi Kasus pada Rambo Taichan di Kota Malang)
 
Creator Ramadhan, Rizki
Rachma, N.
Hufron, M.
 
Description ABSTRACK This study aims to examine and analyze the influence of experiential marketing on customer loyalty case studies on Rambo Taichan customers in Malang. The population and samples taken were 87 respondents using the Slovin formula. Data collection through questionnaires. Data analysis in this study using SPSS version 16.  Data testing techniques used in this study include validity test, reliability test, normality test, t test. The results of the analysis show that experiential marketing has an effect on customer loyalty. Keywords: experiential marketing, loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-08-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4676
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 20 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4676/4237
 
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