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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Resto Ayam Goreng Nelongso Cabang Bendugan Sutami Malang)”

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Resto Ayam Goreng Nelongso Cabang Bendugan Sutami Malang)”
 
Creator Kadarisman, Kadarisman
Widarko, Agus
Slamet, Afi Rahmat
 
Description ABSTRACTThis study aims to determine the simultaneous and partial Effect ofMarketing Mix Against Consumer Purchase Decision (Case Study at NelongsoFried Chicken Restaurant Branch Bendugan Sutami Malang). Data analysis toolused in this research is multiple linear regression analysis.Based on the results of research and discussion that has been done then itcan be concluded that the marketing mix consisting of product, price, location,promotion, simultaneously and partially influence the consumer purchasedecision at Nelogso Roast Chicken RestaurantKeywords: Marketing Mix
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-02-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/877
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 07 No. 03 Februari 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/877/870
 
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