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ANALISIS EXPERIENTAL MARKETING TERHADAP LOYALITAS PESERTA DIDIK LEMBAGA BIMBINGAN BELAJAR (STUDI KASUS LEMBAGA BIMBINGAN ROYAL ENGLISH KOTA MALANG)

Jurnal Ilmiah Riset Manajemen

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Title ANALISIS EXPERIENTAL MARKETING TERHADAP LOYALITAS PESERTA DIDIK LEMBAGA BIMBINGAN BELAJAR (STUDI KASUS LEMBAGA BIMBINGAN ROYAL ENGLISH KOTA MALANG)
 
Creator SUYUTHI, WILDAN
Rachma, N
ABS, M. Khoirul
 
Description  ABSTRAKThe purpose of this study is to find out and analyze the experiential marketing partially influence on loyalty. The data used in this study are primary data. The population used in this study amounted to 766 students. The method used in this study is non-probability sampling (sampling is not random) with the sampling technique using purposive sampling technique, based on the results of experiential marketing data analysis consisting of variables sense, feel, think, act, and relate simultaneously affect the Student loyalty. Experiential Marketing which consists of variables of sense, feel, think, act, and relate has a partial effect on student loyaltyKata kunci : Experiential Marketing (sense, feel, think, act, relate), Loyalitas
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-02-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/2333
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 8. No. 9 Februari 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/2333/2189
 
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