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Pengaruh Brand Image, Customer Satisfaction, Dan Sertifikasi Halal Terhadap Costumer Loyalty Pada Kosmetik Wardah (Pada Mahasiswi Fakultas Ekonomi dan Bisnis UNISMA)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Brand Image, Customer Satisfaction, Dan Sertifikasi Halal Terhadap Costumer Loyalty Pada Kosmetik Wardah (Pada Mahasiswi Fakultas Ekonomi dan Bisnis UNISMA)
 
Creator Asalia, Novanda
Hidayati, Nur
Hatneny, Aleria Irma
 
Description AbstractThis study aims to determine and analyze the effect of Brand Image, Customer Satisfaktion, and Halal Certification on Customer Loyalty in Wardah Cosmetics (At Unisma Faculty of Economics and Business Students). This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Slovin formula with the Snowball Sampling technique obtained 81 respondents.The results of this study indicate that partially there is a significant influence between Brand Image on Customer Loyalty, Customer Satisfaktion has a significant effect on Customer Loyalty, Halal certification has a significant effect on Customer Loyalty of Students of the Faculty of Economics and Business Unisma. Keywords: Brand Image, Customer Satisfaktion, Halal Certification and Customer Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-10-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13660
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 09 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13660/10569
 
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