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Pegaruh Store Atmosphere, Product Quality, Price, Location Dan Promotion Mix Terhadap Keputusan Konsumen Superindo Tlogomas Malang

Jurnal Ilmiah Riset Manajemen

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Title Pegaruh Store Atmosphere, Product Quality, Price, Location Dan Promotion Mix Terhadap Keputusan Konsumen Superindo Tlogomas Malang
 
Creator Zarkazy, Hamim Farizy
Arifin, Rois
Hufron, M.
 
Description ABSTRACT             This study aims to find out and analyze the influence of store atmosphere, product quality, price, location and mix promotion mix on a consumer purchasing decision at Superindo Tlogomas Malang Supermarket, at the present time Superindo is a competitor that is considered sufficient among retail companies. this type of research is using explanatory research with a quantitative approach, the sample used in this study is purposive sampling with the number of 98 respondents, the data source used is primary data by distributing questionnaires to consumers. Data analysis methods used in this study use the instrument test (validity test, reliability test), normality test, multiple linear regression test, classical assumption test (multicollinearity test, heterococcal test, autocorrelation test), hypothesis test (simultaneous test {f test}), partial test {t test} and determination coefficient. The results of this study indicate that store atmosphere, product quality, price, location and promotion mix variables have a simultaneous and partial effect on superindo tlogomas malang consumer purchasing decisions. Keywords: Store Atmosphere, Product Quality, Price, Location And Promotion Mix On Consumer Purchase Decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4336
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 09 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4336/3859
 
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