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Pengaruh Selebgram Endorsement Dan Kualitas Produk Terhadap Minat Beli Di Online Shop Pada Masa Pandemi (Studi kasus pada Infusionmalang_Catalouge)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Selebgram Endorsement Dan Kualitas Produk Terhadap Minat Beli Di Online Shop Pada Masa Pandemi (Studi kasus pada Infusionmalang_Catalouge)
 
Creator Hidayat, Mahfud
Arifin, Rois
Rahman, Fahrurrozi
 
Description Abstrack This study aims to determine and analyze the effect of celebrity endorsements and product quality on buying interest on Instagram online shop.  The object of this research is the followers of Infusionmalang_catalogue  with a total sample of 99 respondents who have an interest in buying at Infusionmalang_catalogue . The sampling technique used was purposive sampling.  Characteristics of respondents were taken from Followers Infusionmalang_catalogue  who have an average age of 18-30 years with the status of workers and students. Data collection techniques using a questionnaire.  Analysis using multiple linear regression analysis on SPSS20.  The results of this study indicate that the endorsement program has an effect on buying interest, product quality has an effect on buying interest.  The influence of celebrity endorsements and product quality simultaneously influence buying interest in the Instagram online shop. Keywords: The effect of celebrity endorsement and product quality on buying interest
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-12-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/14214
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 12 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/14214/10827
 
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