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Analisis Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian (Study Kasus Pada Konsumen Bandung Super Model Sengkaling Malang)

Jurnal Ilmiah Riset Manajemen

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Title Analisis Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian (Study Kasus Pada Konsumen Bandung Super Model Sengkaling Malang)
 
Creator Amiruddin, Amiruddin
Arifin, Rois
Hufron, M.
 
Description ABSTRACTThis research is meant to find out the influence of product quality, service quality, and price to the purchasing decision at BSM (Bandung Super Model) Jl. Sengkaling Malang. The Population is all customers who have ever visited the BSM (Bandung Super Model) Jl. Sengkaling Malang. The sample collection technique has been done by using accidental sampling based on the accidental which means all customers who have ever purchased the products of BSM, and 89 respondents have been selected as samples. The data analysis technique has been done by using multiple linear regressions. The results of the test show that product quality, service quality, and price variables which have positive and significant influence to the customer decision. Based on the partial determination coefficient value, it shows that product quality becomes the variable which has dominant influence to the customer decision. It means that when the product quality is getting better, it will have influence to the increase of the customer decision at BSM (Bandung Super Model) Jl. Sengkaling Malang. Keywords: Kualitas Produk, Kualitas Pelayanan, Harga, Keputusan Pembelian.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1173
 
Source Jurnal Ilmiah Riset Manajemen; ejrm Vol. 7 No. 4 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1173/1184
 
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