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Pengaruh Kualitas Pelayanan Dosen, Pelayanan Akademik, Fasilitas Pendidikan, Dan Citra Merek Lembaga Terhadap Kepuasan Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Pelayanan Dosen, Pelayanan Akademik, Fasilitas Pendidikan, Dan Citra Merek Lembaga Terhadap Kepuasan Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
 
Creator Puspitasari, Dhea Rimba
Basalamah, Muhammad Ridwan
Rahmawati, Rahmawati
 
Description Abstract This study aims to determine the effect of Lecturer Service Quality, Academic Services, Education Facilities, and Institutional Brand Image on Student Satisfaction of the Faculty of Economics and Business, Islamic University of Malang. The sample used in this study was 100 active students of the Faculty of Economics and Business, Islamic University of Malang batch 2018. The data analysis method used in this study was quantitative data analysis using multiple linear regression analysis.Testing the data used is simultaneous hypothesis testing (F) and partial hypothesis testing (t). The results of this study indicate that simultaneously the variable quality of lecturer service, academic services, educational facilities and institutional brand image have a positive and significant effect on student satisfaction and based on the results of the partial test (t test) the variable quality of lecturer service has a significant positive effect on student satisfaction, service variable Academic has a significant positive effect on student satisfaction, the educational facilities variable has a significant positive effect on student satisfaction, and the institutional brand image variable has a significant positive effect on student satisfaction. Keywords : Lecturer Service Quality, Academic Services, Educational Facilities, Institutional Brand Image And Student Satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15551
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 12 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15551/11773
 
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