Record Details

Pengaruh Halal Awareness dan Sertifikasi Halal pada Produk Kecantikan MS Glow terhadap Minat Beli Muslim Millennial

El-Aswaq

View Archive Info
 
 
Field Value
 
Title Pengaruh Halal Awareness dan Sertifikasi Halal pada Produk Kecantikan MS Glow terhadap Minat Beli Muslim Millennial
 
Creator Syafira, Venisa Ayu
Diana, Nur
Al Rasyid, Harun
 
Description This study aims to determine the effect of halal awareness and halal certification onMS Glow beauty product on purchase intention of Muslim Millennial. This type ofresearch is quantitative research. Sampling was done by using the non probabilitysampling with accidental sampling method. There are 102 respondents who areMuslim Millennial in Malang and using MS Glow beauty product. The analytical toolused is Multiple Linear Regression Analysis using SPSS 25. The result showed thatthe variable Halal Awareness (X1) had a positive and partially significant effect onpurchase intention (Y), halal certification (X2) had positive and significant effect onpartial to purchase intention (Y).
 
Publisher El-Aswaq
 
Contributor —
 
Date 2022-02-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/laswq/article/view/15116
 
Source El-Aswaq; Vol 2, No 2 (2021): Vol 2, No 2 (2021) : El-Aswaq
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/laswq/article/view/15116/11287
 
Rights Copyright (c) 2022 El-Aswaq