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PENGARUH KONTEN DAN PROMOSI GIVEAWAY TERHADAP MENINGKATNYA POPULARITAS (STUDI KASUS MOBILE LEGENDS BANG BANG PADA AKUN INSTAGRAM @DEVCLOVEDMLBB)

JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis)

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Title PENGARUH KONTEN DAN PROMOSI GIVEAWAY TERHADAP MENINGKATNYA POPULARITAS (STUDI KASUS MOBILE LEGENDS BANG BANG PADA AKUN INSTAGRAM @DEVCLOVEDMLBB)
 
Creator afif, fuad al
nuringwahyu, sri
krisdianto, dadang
 
Subject Administrasi Bisnis
Content, Giveaway Promotion, Popularity
Administrasi Bisnis
 
Description This study aims to determine the significant influence between content (X1) and giveaway promotion (X2) simultaneously and partially on increasing popularity (Y), and the dominant influence of content (X1) and giveaway promotion (X2) on increasing popularity (Y). the method used is quantitative. The sample used amounted to 60 respondents from event giveaway participants. Data collection techniques are done using online questionnaires. Data analysis was performed by multiple linear analysis, t test, F test and coefficient of determination with the help of SPSS 23.
 
Publisher LPPM FIA Unisma Malang
 
Contributor —
 
Date 2020-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jiagabi/article/view/6120
 
Source JIAGABI; Vol 9, No 1 (2020): JIAGABI; 24-27
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis); Vol 9, No 1 (2020): JIAGABI; 24-27
2302-7150
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jiagabi/article/view/6120/5024
 
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