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PENGARUH PERSEPSI DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN SABUN LIFEBUOY CAIR (STUDI KASUS PADA SANTRI PUTRI KELAS XI SMA AN-NUR BULULAWANGMALANG

JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis)

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Title PENGARUH PERSEPSI DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN SABUN LIFEBUOY CAIR (STUDI KASUS PADA SANTRI PUTRI KELAS XI SMA AN-NUR BULULAWANGMALANG
 
Creator prastika, erlinda bisri
kurniati, rini rahayu
zunaida, daris
 
Subject Administrasi Bisnis
Perception, Product Quality and Consumer Loyalty
Administrasi Bisnis
 
Description This research was conducted with the aim to find out how much influence the perception and quality of liquid Lifebuoy soap products on consumer loyalty. The method used in this study is a quantitative method, data collection techniques using a questionnaire. The results of this study are partially with the variable Perception (X1), Product Quality (X2) on Consumer Loyalty (Y) calculated using the T Test results that the Perception variable (X1) influences Consumer Loyalty, while the Product Quality variable (X2) has no effect on Consumer Loyalty (Y). Simultaneously with the variable Perception (X1) and Product Quality (X2) on Consumer Loyalty (Y) with multiple linear regression analysis there is a significant effect.
 
Publisher LPPM FIA Unisma Malang
 
Contributor —
 
Date 2020-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jiagabi/article/view/6119
 
Source JIAGABI; Vol 9, No 1 (2020): JIAGABI; 16-23
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis); Vol 9, No 1 (2020): JIAGABI; 16-23
2302-7150
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jiagabi/article/view/6119/5023
 
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