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PENGARUH FASILITAS, PELAYANAN PRIMA DAN PENETAPAN HARGA DISKON TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA FAJAR MUSIK STUDIO JL. HASANUDIN NO. 223A KOTA BATU)

JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis)

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Title PENGARUH FASILITAS, PELAYANAN PRIMA DAN PENETAPAN HARGA DISKON TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA FAJAR MUSIK STUDIO JL. HASANUDIN NO. 223A KOTA BATU)
 
Creator baiti, nur
Saroh, Siti
Hardati, Ratna Nikin
 
Subject Administrasi Bisnis
Facilities, Excellent Service, Pricing Discounts, Consumer Satisfaction
Administrasi Bisnis
 
Description Fajar Musik Studio is an individual business engaged in the rental of music studios on Jln. Hasanudin No. 223A Batu City. The purpose of this study was to determine how much influence the facilities, excellent service, and discounted pricing. This study uses a non probability sampling method with a sampling technique using purposive sampling technique. The results of this study indicate that partially the facility and fixing of the discounted price affect customer satisfaction. While excellent service has no partial effect on customer satisfaction, and there is a simultaneous and significant influence between facilities, excellent service and discounted pricing.
 
Publisher LPPM FIA Unisma Malang
 
Contributor —
 
Date 2020-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jiagabi/article/view/6118
 
Source JIAGABI; Vol 9, No 1 (2020): JIAGABI; 8-15
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis); Vol 9, No 1 (2020): JIAGABI; 8-15
2302-7150
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jiagabi/article/view/6118/5022
 
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