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ANALISIS PENGARUH CELERITY ENDORSER DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP (STUDI KASUS PADA MAHASISWA UNIVERSITAS ISLAM MALANG DALAM GRUP WHATSAPP (TEMAN PENELITIAN SAYA) YANG MELAKUKAN BELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (@NATUREREPUBLIC.ID)

JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis)

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Title ANALISIS PENGARUH CELERITY ENDORSER DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP (STUDI KASUS PADA MAHASISWA UNIVERSITAS ISLAM MALANG DALAM GRUP WHATSAPP (TEMAN PENELITIAN SAYA) YANG MELAKUKAN BELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (@NATUREREPUBLIC.ID)
 
Creator islamiyah, dina
kurniati, rini rahayu
krisdianto, dadang
 
Subject Administrasi Bisnis
celebrity endorser, online promotion and purchasing decisions
Administrasi Bisnis
 
Description The purpose of this study is to determine how much influence the celebrity endorser and online promotion on purchasing decisions at the Nature Republic online shop either partially, simultaneously and dominantly. The method used is a quantitative method with a sample of 59 respondents. Data collection techniques were carried out using a questionnaire. Data analysis was performed by multiple linear regression analysis, t test, F test and coefficient of determination with the help of SPSS V25 data analysis program.
 
Publisher LPPM FIA Unisma Malang
 
Contributor —
 
Date 2020-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jiagabi/article/view/6141
 
Source JIAGABI; Vol 9, No 1 (2020): JIAGABI; 94-102
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis); Vol 9, No 1 (2020): JIAGABI; 94-102
2302-7150
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jiagabi/article/view/6141/5043
 
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