Record Details

PENGARUH ELECTRONIC WORD OF MOUTH, ONLINE CONSUMER REVIEW, DAN INTEGRATED MARKETING COMMUNICATION DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN GHEALSHY SHOES)

JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis)

View Archive Info
 
 
Field Value
 
Title PENGARUH ELECTRONIC WORD OF MOUTH, ONLINE CONSUMER REVIEW, DAN INTEGRATED MARKETING COMMUNICATION DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN GHEALSHY SHOES)
 
Creator atsila, riris eka
Saroh, Siti
krisdianto, dadang
 
Subject Administrasi Bisnis
Electronic Word of Mouth, Online Consumer Review, Integrated Marketing Commuication
Administrasi Bisnis
 
Description The intense competition in the telecommunications business at this time, the company implemented a variety of strategic steps to maintain the existence of consumers in using a product. This research was conducted to examine the effect of Electronic Word of Mouth, Online Consumer Review, and Integrated Marketing Communication on social media on purchasing decisions on consumers of Ghealshy Shoes. The location of this research is for some consumers who have been shopping at Ghealshy Shoes by using quantitative descriptive methods with a total sample of 150 respondents and using multiple linear regression analysis techniques
 
Publisher LPPM FIA Unisma Malang
 
Contributor —
 
Date 2020-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jiagabi/article/view/6122
 
Source JIAGABI; Vol 9, No 1 (2020): JIAGABI; 35-42
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis); Vol 9, No 1 (2020): JIAGABI; 35-42
2302-7150
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jiagabi/article/view/6122/5026
 
Rights ##submission.copyrightStatement##