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PENGARUH ORIENTASI PASAR, INOVASI PRODUK DAN JARINGAN USAHA TERHADAP KEUNGGULAN BERSAING (STUDI KASUS PADA IKM ROTAN DI BALEARJOSARI KECAMATAN BLIMBING KOTA MALANG)

JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis)

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Title PENGARUH ORIENTASI PASAR, INOVASI PRODUK DAN JARINGAN USAHA TERHADAP KEUNGGULAN BERSAING (STUDI KASUS PADA IKM ROTAN DI BALEARJOSARI KECAMATAN BLIMBING KOTA MALANG)
 
Creator sari, sasvita diana
Saroh, Siti
zunaida, daris
 
Subject Administrasi Bisnis
Market Orientation, Product Innovation, Business Network and Competitive Advantage
Administrasi Bisnis
 
Description IKM Rattan is a small and medium industry engaged in rattan craftsmen. The purpose of this study is to determine the significant influence between market orientation, product innovation and business networks on competitive advantage partially and simultaneously. This research uses quantitative research methods. The sample in this study were 41 SMIs, and the data analysis technique used multiple linear regression analysis. Research results Market orientation and product innovation do not have a significant effect on competitive advantage partially, business networks have a significant effect on competitive advantage partially and market orientation, product innovation and business networks have a significant effect on competitive advantage simultaneously.
 
Publisher LPPM FIA Unisma Malang
 
Contributor —
 
Date 2020-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jiagabi/article/view/6127
 
Source JIAGABI; Vol 9, No 1 (2020): JIAGABI; 85-93
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis); Vol 9, No 1 (2020): JIAGABI; 85-93
2302-7150
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jiagabi/article/view/6127/5031
 
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